LISA CUERVO
Senior Graphic Designer
WELCOME
TO MY CREATIVE SPACE
I am a passionate graphic designer on a mission to transform ideas into visually compelling stories. Within these digital walls, you'll discover a curated collection of my artistic endeavors, a fusion of creativity, and a relentless pursuit of design excellence.
Every pixel, color palette, and whitespace has a purpose, carefully crafted to communicate a unique narrative. As you explore my portfolio, you'll witness a diverse range of projects from branding, print design, digital design and environmental graphics, each a testament to my commitment to innovation, precision, and a deep love for all things design.
Designed a robust brand and digital media campaign for an independent Nutritionist, it involved strategically developing the brand identity and leveraging various online platforms to connect with the target audience.
Designed and implemented a comprehensive marketing strategy for a healthcare provider. Here are examples that includes a digital newsletter, direct mailer, and a business card holder.
Designed and implemented comprehensive direct mailers and collateral pieces for a healthcare provider to successfully reach their audience through various channels in English and Spanish.
Designed a comprehensive brand and digital media campaign for a local restaurant and leveraging various online platforms to engage with the community.
Designed a compelling brand for a dentist office combining professionalism with a welcoming message.
Concept and design of an exclusive holder tailored for top-tier prospective clients to highlight a company's capabilities. The designed package invites clients on a visual journey with a video card passport and a luggage tag. The outer sleeve boasts a vibrant 4-color print adorned with a silver foil emblem, while the inner tray, crafted from custom-cut PVC substrate, and features a compass intricately printed onto its surface.
Concept and design a sell sheet that evokes the essence of other hotels with in the family of brands. The cohesive design reflects the overall brand identity.
From concept to design to final large format preparation, here is several innovative environmental graphics utilizing diverse substrates such as dibond, acrylic, cut-out PVC, and cut-out vinyl. These graphics served as an impactful showcase of icon solutions and capabilities while effectively integrating wayfinding elements to guide office locations. The thoughtful combination of materials not only enhanced the aesthetics but also contributed to a functional and visually appealing environment. The use of different substrates and following its brand identity not only showcased the versatility of design but also played a crucial role in creating a dynamic and navigable space within the office environment.
Designed a logo that visually encapsulates the essence of a freight company that specializes in both air and sea transportation. The design aims to convey the company's purpose through symbology, capturing the dynamic nature of logistics and global shipping. The integration of elements related to air and sea transport within the logo serves to communicate the comprehensive services offered by the company.